Saturday, June 30, 2007

Internet Advertising- The Most Important Thing You Must Appreciate

There is an extremely important Internet advertising principal that you must be aware of if you are going to be successful. Ignore this simple rule and you will never be successful whatever you try. Embrace it and success will come swiftly, unexpectedly, long before you expected it and it will sweep you off your feet.

The simple rule is the fact that people hate to be advertised to online. They hate it so much that they will even go to great lengths to pay for software to block ads. Sadly there are so many people online who think that the net is an advanced TV and continue to bombard others with their ads only to get very surprised when the results of their efforts are so mediocre.

So what kind of Internet advertising should you do when folks dislike advertising so much? There are only three types. One is for you to do plenty of SEO so that your site or whatever landing page you want to promote will rank high for your most important keywords in organic results. The other is to use PPC (pay per click) advertisements with popular search engines like Google. So that your site appears on the side of organic results under what Google usually labels as sponsored links. The third is to use carefully targeted classified advertisements rather than those bright banner ads that scream "advertising".

In all instances your "Internet advertising" will hardly look like advertising at all and secondly your message will be so highly relevant and will only catch folks looking exactly for that information that you are promoting. The result will be highly targeted traffic at your site and a much higher conversion rate than if you were to get involved in any other form of Internet advertising.

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